It starts with Animesh Chowdhury. He moved from Bangladesh to the UK in 2005 to study AI and Robotics, becoming a software and web developer upon graduating.
Ani worked in a supermarket by day and a restaurant in the evening. During that time in both retail and hospitality, he noticed that the point-of-sale environment just wasn’t helpful or intuitive for anybody.
At the same time, Oliver Rowbory and Jonathan Hunot, with 10+ years in telecoms and tech, were trying to get an e-receipt business off the ground, sensing that automation and software was set to disrupt the POS space. A mutual acquaintance introduced Ani to Oli and Jonny – and Goodtill was born.
From our earliest days
Our software was developed with our early-stage customers, most of whom are still with us. We’d spend time with customers during the day and Ani would work on the app in the evening. Right from the beginning, our dev work has been driven by the user experience.
Fast-forward a few years, and the management team has expanded with the addition of Luke Beavon. He’s our COO and has been in finance for scale-up tech firms for 12+ years. That’s the day job. By evenings and weekends, he’s better-known as LSB, a drum-and-bass DJ and producer.
Joining the SumUp family
On the 19th of November, 2020 Goodtill joined the SumUp family – a much-anticipated acquisition with the goal of growing and developing the hospitality and retail sectors globally through our innovations in the POS sphere. Since then we’ve seen great investments pour into our strategic deals, products and have grown our team significantly across departments.
In a year which has seen restaurants, venues, and hospitality businesses face tough challenges due to COVID-19 restrictions, we’ve been at the forefront of industry-wide efforts to future-proof the long-term prospects of our valued merchants.